Celebrate Pride 2025 In Style With New Blizzard Gear - Proceeds to Support GLAAD

Celebrate your identity and love for all things gaming with Blizzard’s 2025 Pride collection. 100% of proceeds collected from the sale of Blizzard’s Pride merch will go to the LGBTQ+ advocacy group GLAAD.

Blizzard 2025 Pride Collection

Blizzard Entertainment and the Blizzard LGBTQ+ Employee Network present a Pride collection celebrating the community with shirts and hoodies inspired by World of Warcraft, Diablo, Overwatch, Hearthstone, StarCraft, and more. Show your support with bold designs featuring colors that represent the trans community and honor identity, inclusion, and the power of being seen.

From June 2, 2025, to June 30, 2025, Blizzard Entertainment will donate 100% of the amount Blizzard receives from Blizzard Gear Store from the sale of each of the products from the 2025 Blizzard Pride Collection to GLAAD.

About GLAAD

GLAAD (Gay & Lesbian Alliance Against Defamation) is a non-profit organization focused on LGBTQ advocacy and cultural change. GLAAD works to ensure fair, accurate, and inclusive representation and creates national and local programs that advance LGBTQ acceptance.

Serving as a storyteller, media force, resource, and advocate, GLAAD tackles tough issues and provokes dialogue so that authentic LGBTQ stories are seen, heard, and actualized. GLAAD strives to protect all that has been accomplished and helps create a world where everyone can live the life they love.

Blizzard Entertainment Pride Merch

Express your true self with the official Blizzard Entertainment Pride gear. More than comfortable wardrobe staples, these items represent a powerful symbol of unity and support for the LGBTQ+ community.

Blizzard Pride HoodieBlizzard Pride Women’s T-ShirtBlizzard Pride T-Shirt
At the time of publication, the price of the Hoodie is $65 USD and either T-Shirt is $32 USD.

World of Warcraft Pride Merch

Celebrate your identity and your love for Azeroth with the official World of Warcraft Pride gear. More than just clothing, it’s a powerful symbol of the diverse and passionate community that makes the World of Warcraft universe truly special.

WoW Pride HoodieWoW Pride Women’s T-ShirtWoW Pride T-Shirt
At the time of publication, the price of the Hoodie is $65 USD and either T-Shirt is $32 USD.

Diablo Pride Merch

Raise hell and share your passion with the official Diablo Pride gear. Crafted for comfort and style, this tee features bold game-inspired graphics that capture the inclusive spirit of the Diablo universe.

Diablo Pride HoodieDiablo Pride Women’s T-ShirtDiablo Pride T-Shirt
At the time of publication, the price of the Hoodie is $65 USD and either T-Shirt is $32 USD.

From Overwatch to Starcraft, be sure to check out the full array of games celebrated in Blizzard 2025 Pride Collection.

Blizzard 2025 Pride Collection
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